Own and continuously improve the end-to-end Shopify shopping experience (home, collection pages, PDPs, cart, checkout)
Increase conversion rate and revenue per visitor by identifying friction points and fixing them with clear, testable changes
Build and run a CRO roadmap (hypotheses, prioritization, experiment design, execution, and learnings)
Improve mobile shopping performance across key templates, with a focus on speed, clarity, and purchase flow
Own site merchandising: collections, navigation, promos, product sorting, and on-site storytelling that supports purchase decisions
Optimize product pages through better structure, content placement, imagery/copy coordination, and clear value communication
Launch new products/collections and execute on-site promotions in tight alignment with the marketing calendar
Track and report key ecommerce metrics (CVR, AOV, revenue, bounce rate, RPV) and share weekly performance updates to senior leadership
Partner cross-functionally with marketing, creative, and external agencies to ensure traffic lands on pages built to convert

Must-Have:

Proven experience owning and improving an ecommerce storefront on Shopify
Strong background in conversion rate optimization, including building and executing experimentation roadmaps
Hands-on experience running end-to-end A/B tests on ecommerce flows such as landing pages, product detail pages, cart, and checkout
Expertise in site merchandising, including collections, navigation, promotions, product sorting, and storytelling
Experience launching new products and collections, and executing on-site promotions
Ability to optimize mobile ecommerce performance for speed, clarity, and purchase flow
Proficiency using Google Analytics or comparable web analytics platforms to track and analyze ecommerce performance
Fluent English (spoken and written)
Based in the Philippines with availability to overlap U.S. Eastern Time business hours Monday–Friday

Nice-to-Have

Experience with DTC / consumer brands (especially beauty, personal care, or subscription-oriented products)
Familiarity with heatmaps/session recordings and testing tools (Hotjar, VWO, or similar)
Basic understanding of paid media and retention channels (enough to collaborate on traffic quality and landing experience)
Experience collaborating with multiple partners/agencies while keeping on-site execution tight and accountable

Ecommerce Manager

Key skills