Prepare content for publishing across platforms, including scheduling, caption writing, tagging, quality assurance, and adapting assets for different audiences and business objectives.
Maintain content calendars and publishing systems, ensuring accuracy and timely execution across multiple accounts.
Actively manage community engagement, responding to comments and direct messages in a thoughtful, brand-aligned way.
Explore and experiment on current platforms by repurposing and cross-promoting content with the goal of testing and learning.
Identify emerging trends and engagement patterns, surfacing ideas and opportunities for testing and iteration.
Support growth in key social metrics including follower growth, engagement, and conversion to membership.
Track daily and weekly performance metrics; surfacing trends, insights, and notable signals to the team.

2+ years of experience in social media, content marketing, or a related role.
Demonstrated experience developing content that drives engagement and growth.
Deep understanding of platform-specific best practices for Instagram, TikTok, YouTube Shorts, Facebook, Threads, and emerging channels
Proficiency with content scheduling tools such as Later, Sprout Social, Hootsuite, or similar platforms.
Proficiency with lightweight creative tools such as Canva and CapCut for editing social-first content.
Highly organized with strong project management skills.
Strong writing and editing skills, with the ability to maintain a consistent brand voice while ensuring clarity, accuracy, and attention to detail.
Experience supporting multiple business accounts or brands simultaneously.
Ability to analyze social performance data and translate insights into actionable recommendations for future content and growth.
Comfortable leading on-set social capture
identifying key moments, filming short-form content, and gathering assets.
A strong eye for social-first content and understand what makes content perform well
You are comfortable collaborating cross-functionally while also taking ownership of work independently.

Social Media Associate

Key skills