Head of Marketing – Consumer

Role Overview

• Lead the consumer marketing strategy to plan innovative, best-in-class consumer marketing activity from inception through to final campaign evaluation
• Lead end-to-end integrated marketing campaigns across paid, owned and earned channels, from strategy and audience development through to conversion and evaluation
• Define and lead measurement frameworks to evaluate campaign effectiveness, including brand impact, audience engagement, intent, conversion and partner ROI.
• Lead and mentor the consumer marketing team, overseeing the delivery of marketing activity and developing the team’s potential, ensuring marketing best practice is up to date with the latest industry trends
• Ensure all consumer marketing activity is audience led; supports and builds London’s global brand, inspires and engages audiences and influences them to choose London.
• Lead the team to manage creative and media agencies to ensure content and media plans are data led and audience first, delivering against the brief, KPIs and to budget
• Lead on identifying and brokering marketing partnerships to maximise the effectiveness of marketing activities, identifying and winning VIK and income opportunities
• Working at senior levels with internal and external stakeholders, global brands, event organisers, private sector and commercial partners, and government bodies
• Lead on coordinating London & Partners overarching consumer marketing strategy, working with internal channel owners to define a single overarching plan, working closely with communications, owned channels, partnerships, major events and in-market teams
• Ensure cross team liaison and integration of consumer marketing activities with the wider organisation and ensure we meet the needs of our partners, sponsors and stakeholders
• Responsible for multi-million pound budgets and fostering positive relationships and effective processes to optimise team time and budget. This includes scoping work and pushing back on requests that do not provide enough value and impact.
• Any other reasonable duties as allocated by the line manager.

Requirements

• Extensive relevant experience within a marketing environment at a senior level
• Demonstrable experience of creating high performing consumer marketing strategies
• Proven leadership, people management and development skills, with the ability to create a team environment that encourages ownership and continuous improvement
• Extensive experience of leading teams to deliver significant and successful consumer marketing activity from inception to evaluation across paid, earned, and own channel, including objective setting, audience segmentation, messaging, channel planning, optimisation, and evaluation.
• Outstanding network of relationships with external commercial partners, global brands, publishers, and agencies
• Experience of winning and brokering high profile, high value commercial partnerships for marketing activities
• Strong senior stakeholder relationships, able to effectively lead and manage multiple stakeholders from a variety of public and private organisations
• Experience managing multi-million pound budgets, leading internal delivery teams and external creative, media and research agencies
• Evidence of customer first, data led approach to marketing planning and execution
• Managing corporate risk
• Experience in destination marketing, travel and tourism desirable but not essential

Benefits

• 🌴 30 Days Annual Leave: Generous paid time off to rest, recharge, and enjoy life outside of work.
• 💰 Competitive Salary: We value your contributions and ensure you are rewarded accordingly.
• 📚 Learning & Development Opportunities: Continuous growth is at the heart of our culture, with ample opportunities for professional development.
• 🤝 Strong Culture of Belonging: We foster an inclusive environment where every team member feels valued and supported.
• 🌐 Various Networks for Staff: Connect with like-minded colleagues through our numerous staff networks.
• 🏦 Competitive Pension Scheme: Secure your future with our robust pension plan.
• 🔗 Networking Opportunities: Expand your professional network within your chosen field.
• 🌍 Geopolitical Insights: Gain unique perspectives on global economic and political trends.
• 🏠 Hybrid Working Arrangement: Enjoy the flexibility of working both remotely and in-office.
• ✈️ WorkFlex: Take advantage of opportunities to work abroad and experience different cultures.