Director, Product Marketing

Role Overview

• Set the strategic direction for all product positioning, messaging, and go-to-market programs
• Own the master messaging architecture across all products, segments, and buyer personas
• Lead product launch strategy and drive cross-functional GTM readiness end-to-end
• Drive competitive intelligence strategy; translate market signals into positioning advantage and sales enablement
• Collaborate with Demand Generation on the camping brief by defining positioning, audience, value proposition, and key proof points that feed Demand Gen execution.
• Manage and develop the Product Marketing Manager and Specialist; set performance standards for the full PMM function
• Partner with Sales Engineering to ensure demo narratives and enablement materials reflect current market positioning
• Collaborate with Product on roadmap input informed by market, customer, and competitive insights
• Conduct win/loss analysis and synthesize customer and market insights into actionable strategy

Requirements

• Demonstrated ability to develop differentiated, creative positioning that breaks through category noise.
• Deep, evidence-based understanding of buyer psychology, the buying journey, and customer pain points — built through direct customer engagement, win/loss interviews, and ongoing market immersion, not just second hand data.
• Track record of developing value propositions that are specific, differentiated, and defensible — not generic benefit statements. Must be able to articulate why a customer would choose Lone Wolf over any alternative, including doing nothing.
• Writes and speaks in the language buyers actually use — not product language or internal jargon. Can demonstrate this through samples of positioning docs, web copy, sales narratives, or customer-facing content.
• Deep competitive fluency in the technology space, real estate tech a plus.
• Exceptional verbal communication and presentation skills — can distill complex strategy into a clear, compelling story for any audience, from an executive briefing to a sales kickoff to a customer advisory board