Senior Manager - Solution & Product Marketing (copy)

Beghou is a company with over three decades of experience helping life sciences companies enhance their commercialization through strategic insights and advanced analytics. They are looking for a Solution & Product Marketing leader to manage the positioning and market introduction of their portfolio, ensuring effective adoption and integration of their solutions and The Beghou Arc Platform.

Responsibilities:

• Launch and adoption of new solutions and The Beghou Arc Platform capabilities
• Solution packaging, positioning, and go-to-market strategy
• The Beghou Arc Platform narrative and integration across offerings
• Portfolio-level positioning pull-through across all solutions
• Competitive and buyer intelligence synthesis
• Sales enablement direction and core materials
• Lead end-to-end launch of new solutions and The Beghou Arc Platform capabilities
• Define launch plans, timelines, and success metrics
• Partner with marketing on campaigns, events, and thought leadership tied to launches
• Create enablement toolkits and internal guidance to support adoption
• Work closely with revenue teams to drive usage, refine messaging, and remove friction
• This role is accountable for ensuring new offerings are actively used, understood, and sold
• Partner with solution and product owners to define how offerings are structured and brought to market
• Translate expertise into clear frameworks, POVs, and buyer-facing narratives
• Define use cases, entry points, and expansion pathways
• Strengthen differentiation versus larger, more established competitors
• Ensure the commercialization framework is consistently applied across offerings
• Strengthen integration of data, AI, and The Beghou Arc Platform across solution areas
• Ensure cohesion across website, decks, proposals, campaigns, and thought leadership
• Pressure-test positioning with solution teams and revenue leaders
• Develop understanding of priority buyer segments across emerging, mid-market, and large pharma
• Map personas, decision drivers, and evaluation criteria
• Track competitor positioning and shifts
• Synthesize research and field feedback into clear implications for messaging and go-to-market
• Define core narratives, messaging, and structure for sales materials
• Provide guidance on decks, one-pagers, and proposals
• Develop battlecards, objection handling, and demo narratives
• Support high-stakes deals with clear positioning and messaging input
• Ensure consistency of messaging across sales materials and field usage

Requirements:

• 7 to 12 years in life sciences consulting, product marketing, commercial strategy, or commercialization analytics
• Deep familiarity with pharma and biotech commercialization and product launch dynamics
• Experience launching new products, solutions, or platform capabilities into the market
• Experience partnering with solution or product owners to define positioning and go-to-market plans
• Strong messaging instincts, with the ability to connect with senior commercial leaders
• Proven track record building sales and go-to-market assets
• Strong PowerPoint and executive storytelling skills
• Strong writing and editing skills, able to translate complexity into clear, usable content
• Ability to operate independently and influence senior stakeholders
• High comfort level in ambiguity