Own strategy and execution to drive product adoption across the full customer journey (pre
and post-sale)
Translate product capabilities into clear, differentiated messaging and positioning
Identify adoption gaps and design programs to improve usage and engagement
Lead and support product launches but go beyond them into ongoing lifecycle and growth programs
Build and execute initiatives across:
Acquisition (messaging, packaging, GTM)
Activation (onboarding, first value)
Adoption (feature usage, engagement)
Expansion (upsell, cross-sell signals)
Help shape Float’s multi-product platform story, not just individual features
Develop messaging that resonates with target segments and evolves with the product
Partner with Marketing to bring campaigns and content to life (while owning core messaging yourself)
Act as the bridge between Product and GTM teams
Partner with:
Product → influence roadmap based on market & customer insights
Sales → enable teams with clear value propositions and positioning
Customer Success → drive adoption and retention strategies
Ensure alignment across teams to drive measurable outcomes
Use product, customer, and lifecycle data to identify opportunities and inform strategy
Design and run experiments to improve adoption and performance
Measure success through impact on adoption, usage, and commercial metrics

Strong product and strategic thinking. You can connect product, market, and customer needs
Excellent messaging and storytelling skills (you can write and create, not just brief others)
Comfortable operating across the full funnel, not just launches
Highly cross-functional—you influence without authority and drive alignment
Experience in Product Marketing, Product Management, or a closely related role
Proven ability to drive measurable outcomes (adoption, retention, expansion, or revenue impact)
Experience working on multi-product or platform businesses is a plus
Backgrounds in product ops / product / hybrid roles are welcome if paired with strong marketing instincts.

Competitive compensation, equity options, and benefits
Hybrid work model – we are based in Toronto with in-office days for connection and collaboration
Enjoy catered team lunches every Tuesday, Wednesday and Thursday
Bring your pup to our dog-friendly office
Thrive in a high-trust, high-performance culture where your work truly matters

Senior Product Marketing Manager

Key skills