Sales Development Representative

Role Overview

• You’ll hit the ground running, building ICP lists, enrichment flows in Clay, managing a live inbound queue in HubSpot, executing personalised multi-channel campaigns, and booking high-quality discovery meetings for our Account Executives.
• Data-Driven Prospecting & Segmentation: Build and maintain highly targeted prospect lists based on ICP, firmographic data, and intent signals. You'll know which accounts to prioritise and why
• and you'll be able to articulate that clearly.
• Lead enrichment via Clay: Build automated multi-step research workflows, enrich prospect data (emails, LinkedIn profiles, job changes etc.) – normalise everything into a clean CRM.
• Personalised, Multi-Channel Outreach: Execute high-volume outreach, that doesn’t read like high-volume outreach. Every email, LinkedIn message and call should feel like it was written specifically for that prospect, not generic AI slop.
• Inbound Lead Management (HubSpot): Own the inbound queue in HubSpot at pace. Qualify MQLs through discovery, convert to SALs and ensure nothing sits untouched. Response time, discipline, approach and qualification quality matter here.
• Pipeline Generation: Convert cold and warm leads into a rich sales pipeline for the AEs. Handle objections with confidence, qualify rigorously, and only pass leads you’d be comfortable sitting in the meeting with yourself.
• GTM Collaboration: Partner with marketing and sales to refine target personas, provide feedback on market trends or campaign effectiveness and with sales on pre-meeting briefings, quality criteria, pain points etc.

Requirements

• Minimum 2 years in a B2B SDR or BDR role, with demonstrable outbound experience. HR, benefits, FinTech or B2B SaaS background strongly preferred.
• Experience in a high-growth, fast-paced, early-stage environment where you've had to figure things out rather than follow a mature playbook.

Benefits

• Your choice of work kit (ThinkPad or MacBook Pro).
• Remote work anywhere from the UK
• Budget for equipment to set up your home office.
• A flexible company discretionary unlimited leave policy + your birthday off.
• Flexible company hours so you can fit your life commitments
• no company fixed hours as we trust you to manage your time and focus on outcomes delivered.
• A £300 yearly budget for your own learning and development.
• Mintago matches your pension contributions up to 4%
• Private medical insurance (provided by Vitality)
• Life insurance (provided by MetLife)
• Cash plan (provided by Medicash)
• Enhanced Parental Leave that increases with tenure (1st at 9 months and 2nd level at 2 years)
• Access to retail & holiday package discounts
• Access to salary sacrifice benefits across cycle to work, mobile, gym, tech, groceries and EV