Create and manage automated communication flows across email, SMS, WhatsApp, push notifications and other channels;
Create briefs for CRM communications, taking into account channel performance, the brand calendar, and requested deadlines;
Focus on the performance of each channel and departmental targets, ensuring efficient delivery and continuous growth of CRM metrics;
Analyze and report on CRM campaign performance, adjusting strategies according to the calendar and business needs;
Conduct A/B tests to optimize customer conversion rates;
Turn data into actionable insights, always putting the customer first;
Stay up to date with CRM best practices and digital marketing trends, as well as the best practices and guidelines of major email providers;
Plan and build segmentations for CRM communications and daily sends;
Collaborate with multiple teams to ensure the execution and performance of communications, aiming to increase customer retention and loyalty to the group's brands;
Identify new segmentation opportunities and propose improvements using dashboards and business tools.

Proven experience in CRM and proficiency with related tools (e.g., Dito, Salesforce, HubSpot, CRM Bônus, Omnichat);
Degree in Marketing, Business Administration, Communications, Engineering or related fields;
Strong analytical skills, critical thinking and attention to detail;
Good interpersonal skills and a team-oriented mindset;
Fast learner with adaptability to change;
Prior CRM experience in the Fashion and Retail sector, as well as experience with Dito CRM and Dito Agenda, will be a plus.

CRM Analyst

Key skills