About this role

continuously manage and refine the consumer segmentation framework and process
support portfolio optimization efforts, including customer and account realignment
partner with Product and Marketing teams to define and evolve differentiated value propositions by segment
develop and execute lifecycle strategies across consideration and acquisition, product activation and cross-sell
develop and execute test-and-learn initiatives to refine messaging, channels, and engagement tactics
manage the customer communication calendar to ensure coordinated outreach
leverage data and insights to improve conversion and retention outcomes by segment
own the consumer Voice of Customer (VoC) and market insights approach
monitor trends and performance to support continuous improvement

7+ years of experience in consumer banking, financial services, strategy, marketing, or customer experience
experience developing or supporting segmentation, lifecycle, or go-to-market strategies
strong analytical and problem-solving skills, with the ability to interpret data and generate insights
clear, effective communicator with strong written, verbal, and presentation skills
proven ability to work in a highly collaborative, cross-functional environment
highly organized, adaptable, and comfortable managing multiple priorities
strong proficiency in Microsoft Excel, PowerPoint, and Word

Assistant Vice President, Consumer Segment – Lifecycle Strategy Manager

Key skills