Lead paid acquisition (Meta Ads and Google Ads) and rapidly test new channels — identifying what scales and cutting what doesn't perform.
Design and execute nurture, reactivation and win-back strategies for the unconverted leads database.
Build a culture of experimentation: continuous A/B tests, documented hypotheses and decision-driving dashboards.
Develop and launch lead-magnet products (tools, calculators, diagnostics) to consistently feed the top of funnel.
Work closely with Sales and Product to align ICP, messaging and end-to-end funnel — using AI as a core part of the workflow.

Strong experience in growth marketing and performance media, with proven scaling cases in Meta Ads and Google Ads.
Builder mindset and self-managed: can create from scratch, run operations and drive results without being pushed.
Advanced daily use of AI in marketing — not superficial knowledge, but concrete cases of results generated with AI.
Proficiency in HubSpot (CRM, automations and RevOps) is a relevant plus.
Technical skills such as SQL, no-code automation and advanced prompt engineering are differentiators.
Background in B2B SaaS, fintech or food service is a plus.

Competitive Salary: compensation aligned with market standards.
Caju Card: flexible monthly allowance of R$600 that can be used as you choose.
AI Reimbursement: an average monthly allowance of R$200 for reimbursement of AI tools of your choice.
Totalpass: access to the Totalpass plan, offering classes/gym access at various partner gyms.
Remote First: we work from anywhere in the world (literally)!
Birthday Day-Off: celebrate your birthday with a complimentary day off :)
Days-Off: 30 days off per year, accrued proportionally each month (from the first month).

Growth Marketing Lead

Key skills