Marketing Operations Manager

Role Overview

• In partnership with Marketing, Sales, and Operations, design automated marketing workflows across Salesforce, Hubspot, Slack, Ad and other GTM platforms
• Ensure marketing performance data flows reliably across systems
• Automate repetitive reporting and operational processes in collaboration with Revenue Operations
• Develop scalable automation frameworks for marketing programs
• Create forms, workflows, and campaigns for comprehensive performance tracking across all marketing channels.
• Monitor system performance, quickly identify and partner in resolving software/process/integration problems while providing regular system performance trend reports.
• Build and optimize the systems required for sophisticated outbound reach, ensuring high deliverability and seamless integration with our CRM and ADR/Sales teams.
• Support improvements across marketing systems and platform workflows to allow further insight into the marketing funnel, channel ROI, and trends.
• Partner with Revenue Operations and other teams to align enrichment and automation with broader system architecture to ensure data quality and data flows across systems
• Maintain operational integrity and scalability of automated workflows
• Ongoing optimization of the marketing software budget by managing licenses, usage, and value for investment ensuring spending is aligned with strategy and objectives
• Define segmentation and size audiences in partnership with Demand Generation & Customer Marketing using product and CRM data to prioritize highest-impact opportunities
• Own email lifecycle strategy and execution across email nurture campaigns in partnership with demand generation to drive onboarding, activation, retention, and expansion
• Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact
• Ensure compliance with data privacy regulations and other relevant regulatory requirements such as GDPR, CCPA, etc while monitoring best practices within marketing operations
• Lead operational initiatives that improve marketing systems, workflows, and processes in deep partnership with Revenue Operations
• Develop clear project plans and coordinate stakeholders across teams
• Ensure cross-functional projects remain aligned and on track
• Partner with internal teams to automate repetitive marketing processes
• Identify operational bottlenecks and recommend scalable improvements
• Design repeatable workflows and playbooks that improve consistency and efficiency
• Support teams in adopting new tools, automation, or operational processes

Requirements

• 5+ years of experience in Marketing Operations or Revenue Operations, with deep experience in building scalable marketing system architectures and processes.
• Hands-on experience with Salesforce, Hubspot, 6Sense, Gong, Zoominfo or comparable systems
• Experience implementing automation and operational improvements
• Strong systems thinking and workflow design capabilities
• Experience eliminating manual work through automation or process redesign
• Strong project management skills
• Ability to translate loosely defined operational challenges into scalable solutions
• Ability to influence cross-functional teams without formal authority

Benefits

• Annual compensation reviews + equity
• Unlimited PTO: strongly encouraged to unplug and recharge
• Health: coverage for medical, dental, and vision
• employee and dependents
• 401K, which vests immediately, complete with a 4% company match
• 12 weeks of Parental leave and 1 year free diapers and wipes with Honest
• Annual company in-person events and quarterly in-person connects
• $500 home office stipend
• at the time of hire. Any additional home office needs are requested as needed.
• $100 quarterly paid wellness stipend
• Pet insurance discount
• Slack channel notifications turn off after 5 pm based on your time zone
• Two Hypercharge weeks of rest where we close company-wide (July & Dec)