About this role

Develop and execute demand generation activities across various channels to drive new leads (e.g. ABM, email, digital marketing, content marketing, webinars, joint-marketing activities, etc.)
Strategise and drive nurturing campaigns for existing database of leads to increase overall pipeline
Own content and editorial calendar to support demand generation efforts
Own the marketing prospect database and improve the size and quality of marketable contacts
Develop demand generation marketing playbooks and automate systems that can be measured and scaled
Collaborate with product marketing, product managers and sales teams to develop and distribute marketing materials to drive awareness and interest
Manage marketing automation system and integration with CRM to ensure lead capture, lead actioning and lead flow to sales and attribute campaign success

8+ years of relevant experience as a B2B SaaS/CPaaS Demand Generation Marketer preferably in the cloud tech space
Proven experience in selling and promoting SaaS/CPaaS products with strong customer-centricity
Must love data, analytics, have a strong desire to move things and have a measurable impact

Senior Paid Media Manager

Key skills