Develop and execute affiliate marketing strategy aligned with crypto casino growth objectives
Manage and grow relationships with crypto affiliates, influencers, streamers, Telegram/KOLs, and Web3 media partners
Identify, recruit, and onboard new crypto-native affiliates globally
Negotiate agreements including CPA, revenue share, hybrid deals, and fixed fees
Monitor performance using KPIs such as FTDs, NGR, retention, and ROI
Analyze traffic quality and ensure fraud prevention and compliance
Optimize crypto-focused creatives, funnels, and landing pages for conversion
Collaborate with product, compliance, risk, payments, CRM, and marketing teams
Track crypto market trends, token movements, and Web3 gambling innovations
Attend crypto and iGaming conferences to build partnerships and expand network
Provide detailed reporting, forecasting, and strategic insights to leadership

3–5+ years in affiliate marketing within crypto gambling, casino, or iGaming
Strong understanding of cryptocurrency markets, wallets, blockchain, and payment flows
Proven success managing high-performing affiliate programs
Strong network within crypto affiliates, KOLs, Telegram groups, and Web3 communities
Ability to analyze traffic quality and optimize performance
Strong negotiation and relationship management skills
Commercial mindset with ability to identify fast growth opportunities
Experience with tracking platforms (NetRefer, MyAffiliates, RavenTrack, etc.)
Familiarity with SEO, PPC, and digital acquisition channels
Fluent English; additional languages beneficial
Personal interest in crypto, DeFi, or Web3 strongly preferred

Senior Affiliate Manager – Casino

Key skills