Develop and implement lead generation campaigns to attract new sponsors and donors to Unbound.
Cultivate and nurture new leads through compelling email and remarketing advertising campaigns.
Liaise between Unbound and any external media buying agencies, advising the internal marketing team on campaign setup, results, and creative assets requested by media buyers.
Maintain Unbound’s lead database ensuring high engagement and activity with leads.
Collaborate with Unbound’s internal teams and the Insights and Innovation group to track test plans and CPL for each test audience and offer.
Contribute to and consult on all aspects of email communication strategy for acquisition marketing efforts, including content creation and design, scheduling, review, and tracking of results.
Coordinate logistics and support of sponsored conferences or events in an effort to acquire new audiences.
Assist in the training and development of department members on marketing platforms and best practices.

Bachelor’s degree in Marketing, Communications, Business, New Media, or a related field; or equivalent related experience and/or training in a professional capacity.
Minimum two (2) years of direct hands-on experience in digital marketing, lead generation, or acquisition marketing.
Proficiency in email marketing and marketing automation technology.
Knowledge of SEO best practices.
Proficiency in Google Analytics and digital advertising analytics tools.
Moderate to advanced computer skills in a Windows environment, including Microsoft Office Suite (Word, Outlook, Excel, PowerPoint).
High aptitude for utilizing and applying new and existing technologies (CRM, websites, email service platforms, content management systems, digital asset managers, etc.).
Bilingual in Spanish/English or other relevant languages is a plus but not required.

Acquisition Marketing Specialist

Key skills