About this role
Role Overview
- Run onboarding for new D2C brands
- get them from sign-up to their first live content collection campaign
- Work directly with brand founders and marketing leads to understand their content gaps and build collection strategies around them
- Design and launch post-purchase flows that turn buyers into content creators
- photos, videos, reviews, testimonials
- Set up reward mechanics that incentivise customers to share content and come back
- think loyalty cards, discount triggers, and wallet-based rewards
- Analyse what's working across brands, document the patterns, and turn them into repeatable playbooks other brands can follow
- Feed real brand feedback into the product team so what we build next is shaped by what merchants actually need
Requirements
- Experience running or managing content for a D2C or ecommerce brand
- Strong understanding of customer-generated content
- UGC, reviews, testimonials, and how to get more of it
- Proven ability to build content collection flows that actually convert
- Solid grasp of ecommerce growth
- acquisition, retention, and repeat purchase
- Comfortable working with non-technical brand teams to get campaigns live
- Experience with rewards, loyalty, or incentivised engagement is a plus
- Clear communicator with a practical, outcome-focused approach
- Independent and comfortable working in an early-stage environment
Benefits
- Work directly with founders shaping product and growth from day one
- High ownership across both product and revenue
- Use real brand feedback to drive what gets built
- Be part of something early
- and define how D2C brands collect and use customer content