Direct pricing strategies for the institutional market, considering channels such as hospitals, clinics, the public market, direct and indirect sales;
Act as a Business Partner to the Commercial, Market Access and Institutional Marketing teams, influencing strategic decisions through data-driven analyses and recommendations;
Develop decision models and scenarios (price x volume x margin), taking into account dynamics specific to the institutional channel, such as discounts, pricing and remuneration models (e.g., payers and proprietary price lists);
Define guidelines and criteria for commercial proposals, contracts, bids and key accounts, ensuring consistency in decision-making and margin sustainability in the medium and long term;
Assess and guide the economic viability of commercial opportunities, balancing volume gains, competitive positioning and profitability;
Strategically manage the institutional channel portfolio, supporting the positioning of mature products and launches, considering life cycle, access and competitive differentiators;
Integrate pricing strategy with value proposition, supporting Marketing in building differentiators that sustain positioning and reduce reliance on price competition;
Monitor the market, competitors and industry trends, anticipating impacts and proposing strategic adjustments in response to price pressure and structural changes in the channel;
Support the budgeting and planning process, ensuring coherence between demand targets, pricing strategy, channel mix and profitability;
Identify opportunities to capture value and improve margins, guiding actions that contribute to the financial sustainability and growth of the business in the institutional channel.
Requirements
Bachelor's degree in Business Administration, Economics, Engineering, Statistics or related fields;
Experience in Pricing, Commercial Intelligence, Planning or Finance;
Experience defining pricing strategies, profitability analyses, assessing commercial opportunities and building scenarios (price x volume x margin);
Advanced knowledge of Excel and financial modeling required;
Availability to travel (monthly).
Prior experience in the pharmaceutical sector with a focus on the institutional market (hospitals, clinics, public market);
Knowledge of dynamics such as public tenders, indirect discounts (ID) and market access, as well as familiarity with market data (e.g., IQVIA, Close-up) and BI tools (e.g., Power BI, Tableau).
Tech Stack
Tableau
Benefits
Meal allowance;
Grocery allowance;
Libbs medications – 100% coverage;
Pharmacy partnership – Vidalink;
PPR
Company Profit Sharing Program;
Parking, transit voucher or company shuttle (applicable for shift work and subject to availability of routes serving areas within a straight-line radius of up to 40 km from the facility);
USE Program: subsidy for the purchase of equipment to be used for work, which may also be used for personal purposes;
Flexible benefits (TotalPass, life insurance, private pension, medical and dental coverage, and food assistance).