Own the long-term growth roadmap and KPIs for GM’s mobile applications, defining strategies to increase acquisition, activation, engagement, retention, and monetization.
Lead a cross-functional team through the full experimentation lifecycle — from hypothesis to implementation — driving measurable gains in conversion and retention.
Analyze user behavior, funnels, and cohort trends to uncover friction points and inform data-driven product decisions.
Partner with Design and Engineering to build seamless onboarding flows, referral loops, in-app messaging, and personalized engagement journeys that reinforce GM’s brand and ecosystem value.
Collaborate with Marketing and Data Science to optimize app store presence (ASO), drive organic acquisition, and lower customer acquisition costs.
Define success metrics and build dashboards that track performance across the growth funnel; communicate insights and next steps to leadership.
Stay ahead of industry trends, identifying emerging growth channels and new mobile capabilities to keep GM’s mobile experiences best-in-class.
Champion product-led growth principles within the organization — ensuring every release, feature, and campaign is designed to move customers closer to long-term engagement and loyalty.

5+ years of digital/software product management experience, with at least 3+ years focused on growth, lifecycle, or mobile application products.
Proven ability to lead end-to-end product development and experimentation to drive measurable business impact (retention, engagement, LTV).
Expertise in growth analytics, funnel optimization, and A/B testing frameworks.
Strong analytical proficiency with tools such as Adobe, Mixpanel, Firebase, SQL, or equivalent.
Deep understanding of mobile ecosystems (iOS/Android), user acquisition strategies, onboarding UX, and lifecycle marketing.
Experience translating insights into prioritized roadmaps and executing at scale across cross-functional teams.
Demonstrated expertise in writing and narrative development — able to articulate product vision, strategy, and data-backed decisions clearly and persuasively.
Excellent communication and storytelling skills with the ability to influence senior stakeholders.
Ability to identify and interpret key data and metrics required to make strategic product decisions.
Demonstrated success leading cross-functional initiatives in fast-paced, matrixed organizations.

GM offers a variety of health and wellbeing benefit programs.
Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

Senior Product Manager, Mobile Growth and Engagement

Key skills