Key skills
LeadershipMentoringTeam Leadership
About this role
Role Overview
- Define and execute a comprehensive paid social strategy
- Lead, mentor, and grow a team of paid social specialists
- Oversee the planning, execution, and optimization of campaigns
- Own and manage large-scale budgets
- Develop reporting frameworks and dashboards to track KPIs
- Lead structured testing initiatives across creatives and audiences
- Collaborate with creative, product, and tech teams to optimize user journeys
Requirements
- 7+ years of experience in digital marketing
- Strong understanding of paid social media platforms (Meta, Snapchat, X)
- Proven track record of managing large media budgets
- Ability to analyze data and provide actionable insights
- Experience in team leadership and mentoring
- Knowledge of iGaming and advertising policies surrounding it.