Assist in the planning, implementation and evaluation of the state-wide marketing & communication program while promoting a favorable public image of the company and each of its product lines
Assist in the design, review and revision of all health-related materials distributed to members while ensuring appropriateness of content, readability and translations
Assist in the development, promotion and implementation of statewide initiatives including outreach events, healthcare education, and incentive programs
Order and track promotional items for all products and all service areas while ensuring budget compliance and reporting financial impact
Ensure the completion of monthly outreach calendars by regional outreach staff for all service areas
Serve as a contact for community agencies, businesses, fundraisers, community events etc.
Research data, construct ideas, lay out artwork, and/or represent employer directly before the public
Prepare news releases, fact sheets and compose letters as needed
Performs other duties as assigned

Bachelors Degree in Public Relations, Marketing, Communications, related field or equivalent experience
2+ years of marketing or communications experience
Knowledge of various writing techniques including newsletter, press releases and promotional copy
Prior copywriting experience on the Internet preferred
Healthcare industry knowledge, with an understanding of regulated environments
Experience supporting Medicaid and Medicare lines of business/Health Plans
Exceptional attention to detail and commitment to accuracy
Regulatory and compliance literacy
Excellent written and verbal communication skills

Marketing and Communications Specialist

Key skills