Define the media strategies, approve the tactical plans and align on the performance measurement for all supported Oncology assets
Work hand-in-hand with internal and external media, creative and analytic partners to ensure all promotional efforts align with Brand priorities and maximize business impact
Utilize data to validate Consumer media strategy, planning and executional decisions (budget, channel mix, messaging, audience/segments, publishers/networks…) to maximize business impact
Approve all media plan changes (i.e., budget cuts, increases, optimizations, etc.) within their aligned book of business
Provide strategic guidance to the Patient Architect team regarding audience definitions, segmentation, targeting, testing, measurement, new capabilities, etc.
Establish channel, targeting and messaging best-practices utilizing historical performance data and industry knowledge – by brand and at a portfolio level
Ensure all performance reporting incorporates data-driven insights and recommendations
Evaluate new analytical tools/technologies/methodologies to generate additional marketing performance insights

Bachelor's degree (BA/BS)
A minimum of 7 years combined strategic marketing, media agency, brand management experience in any industry, is required
Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations

medical, dental, vision healthcare and other insurance benefits (for employee and family)
retirement benefits, including 401(k)
paid holidays
vacation
compassionate and sick days

Associate Director, Oncology Marketing – Patient Channel Strategist

Key skills