Build and lead Cornbread Hemp’s healthcare sales channel from the ground up.
Own the end-to-end sales process for selling hemp-derived CBD products into healthcare organizations participating in CMS Innovation Center models.
Identify, prioritize, and pursue EOM participant practices, ACO REACH organizations, and other CMS model participants.
Leverage Cornbread Hemp’s exclusive Alliant Purchasing GPO contract to drive product adoption.
Partner with participating healthcare organizations to develop their CMS-required Implementation Plans for the Substance Access BEI.
Maintain deep fluency in the Substance Access BEI program requirements, CMS reporting obligations, and the evolving federal and state legal landscape for hemp products.
Develop and deliver consultative presentations that position Cornbread Hemp’s products within the context of value-based care.

Minimum of 5+ years of institutional or health systems sales experience.
Direct experience selling into GPOs, IDNs, ACOs, or organized health systems is strongly preferred.
Demonstrated understanding of CMS Innovation Center models, value-based payment structures, and how healthcare organizations make purchasing and formulary decisions.
Strong ability to build and maintain relationships with C-suite executives, practice administrators, compliance officers, pharmacy directors, and clinical leadership at healthcare organizations.
Understanding of the federal hemp regulatory landscape, CMS program integrity requirements, and healthcare compliance frameworks.
Proven ability to build a channel or territory from scratch with minimal supervision.
Exceptional presentation and writing skills.

Full benefits package including health, dental, and vision insurance.
Travel and expense budget for account visits, healthcare conferences, and industry events.
Flexible and remote working capabilities.
Professional development and career advancement as the healthcare channel scales.

Director of Healthcare Partnerships

Key skills