Marketing / Social Media Manager

Role Overview

• Manage and grow our presence across Facebook, Instagram, LinkedIn, and TikTok, with openness to additional platforms as the strategy evolves.
• Develop and maintain a content calendar aligned to brand campaigns, product launches, educational themes, and seasonal opportunities.
• Plan, draft, and present content concepts — copy, creative direction, and format — for approval before scheduling or publication.
• Schedule, publish, and monitor all approved content across platforms.
• Engage with followers, respond to comments and messages, and actively build community interaction in a way that reflects the brand’s professional tone.
• Monitor platform analytics weekly and produce a monthly performance report with clear observations and recommendations.
• Track algorithm changes, platform updates, and emerging best practices, and bring relevant recommendations to the team proactively.
• Coordinate with Marketing Consultant on campaign briefs, content priorities, and brand direction.
• Support broader digital marketing activities as reasonably required, including email marketing, website content updates, and promotional campaigns.
• Identify and propose new opportunities such as collaborations, trends, content formats, and platform features to support ongoing growth.

Requirements

• Minimum 3–5 years of professional social media management experience in a dedicated (not supplementary) capacity.
• Demonstrated ability to manage and grow audiences across multiple platforms simultaneously — with examples.
• Strong analytical capability: you must be able to read platform data, interpret what it means, and translate it into clear recommendations.
• Proficiency with social media scheduling and management tools (Later, Buffer, Hootsuite, Meta Business Suite, or equivalent).
• Excellent written English — professional, natural, and grammatically sound.
• Proactive by nature.
• Full professional availability — this is a full-time, exclusive role.
• Reliable and self-directed: you will be working remotely and largely independently while still collaborating with senior management.
• Preferred (Bonus Skills)
• Graphic design capability — Canva at minimum; Adobe Creative Suite (Illustrator, Photoshop, InDesign) is a significant advantage.
• Video editing skills — ability to edit Reels, TikToks, and short-form educational video content.
• AI tool proficiency — working knowledge of AI tools for content generation, image creation, caption writing, or workflow efficiency (e.g. ChatGPT, Midjourney, Perplexity and more).
• SEO and/or Large Language Model Optimisation (LLMO) knowledge — understanding how content is indexed and surfaced by both search engines and AI tools.
• Experience with CRM Systems – HubSpot or Gohighlevel.
• Experience in the beauty, skincare, health, wellness, or medical aesthetics industry.
• Email marketing experience (Mailchimp, Klaviyo, or similar platforms).
• Basic website content management (WordPress, Shopify or similar CMS).
• Understanding of paid social advertising (Meta Ads, LinkedIn Ads) — even at a foundational level.
• Photography or visual content production experience.

Tech Stack

• WordPress