Manage and grow our presence across Facebook, Instagram, LinkedIn, and TikTok, with openness to additional platforms as the strategy evolves.
Develop and maintain a content calendar aligned to brand campaigns, product launches, educational themes, and seasonal opportunities.
Plan, draft, and present content concepts — copy, creative direction, and format — for approval before scheduling or publication.
Schedule, publish, and monitor all approved content across platforms.
Engage with followers, respond to comments and messages, and actively build community interaction in a way that reflects the brand’s professional tone.
Monitor platform analytics weekly and produce a monthly performance report with clear observations and recommendations.
Track algorithm changes, platform updates, and emerging best practices, and bring relevant recommendations to the team proactively.
Coordinate with Marketing Consultant on campaign briefs, content priorities, and brand direction.
Support broader digital marketing activities as reasonably required, including email marketing, website content updates, and promotional campaigns.
Identify and propose new opportunities such as collaborations, trends, content formats, and platform features to support ongoing growth.
Requirements
Minimum 3–5 years of professional social media management experience in a dedicated (not supplementary) capacity.
Demonstrated ability to manage and grow audiences across multiple platforms simultaneously — with examples.
Strong analytical capability: you must be able to read platform data, interpret what it means, and translate it into clear recommendations.
Proficiency with social media scheduling and management tools (Later, Buffer, Hootsuite, Meta Business Suite, or equivalent).
Excellent written English — professional, natural, and grammatically sound.
Proactive by nature.
Full professional availability — this is a full-time, exclusive role.
Reliable and self-directed: you will be working remotely and largely independently while still collaborating with senior management.
Preferred (Bonus Skills)
Graphic design capability — Canva at minimum; Adobe Creative Suite (Illustrator, Photoshop, InDesign) is a significant advantage.
Video editing skills — ability to edit Reels, TikToks, and short-form educational video content.
AI tool proficiency — working knowledge of AI tools for content generation, image creation, caption writing, or workflow efficiency (e.g. ChatGPT, Midjourney, Perplexity and more).
SEO and/or Large Language Model Optimisation (LLMO) knowledge — understanding how content is indexed and surfaced by both search engines and AI tools.
Experience with CRM Systems – HubSpot or Gohighlevel.
Experience in the beauty, skincare, health, wellness, or medical aesthetics industry.
Email marketing experience (Mailchimp, Klaviyo, or similar platforms).
Basic website content management (WordPress, Shopify or similar CMS).
Understanding of paid social advertising (Meta Ads, LinkedIn Ads) — even at a foundational level.
Photography or visual content production experience.