Direct Marketing Manager

Role Overview

• Lead and manage direct marketing campaigns
• Plan, develop and deliver multi-channel direct marketing campaigns (primarily digital) to acquire and retain supporters, ensuring activity meets income and ROI targets and strengthens brand engagement.
• Develop new fundraising products
• Design and test new products and propositions using insight-led and innovative approaches to diversify income streams and attract new audiences.
• Drive strategic planning and financial performance
• Own budget management, forecasting and reporting for allocated campaigns and products, ensuring plans are financially robust and support the wider Mass Marketing strategy.
• Integrate digital fundraising across campaigns
• Collaborate with the Digital Marketing team to embed digital fundraising across all campaigns, ensuring cohesive supporter journeys and consistent messaging.
• Deliver insight and performance reporting
• Produce, analyse and circulate performance reports for all Direct Marketing activities to inform strategic decision-making and continuous improvement.
• Contribute to team and organisational learning
• Share knowledge and expertise across the Mass Marketing team and wider organisation to foster innovation and best practice in digital acquisition and supporter engagement.
• Uphold organisational values and collaborative working
• Champion Blood Cancer UK’s mission and values by working inclusively and collaboratively with internal teams, agencies and external partners to achieve shared outcomes.

Requirements

• Strong understanding of direct marketing principles, particularly digital acquisition across platforms such as Meta and Google PPC.
• Knowledge of data-driven fundraising and audience insight approaches.
• Awareness of emerging digital fundraising trends and their application within the charity sector.
• Excellent campaign planning and project management skills, with the ability to manage multiple priorities to tight deadlines.
• Strong analytical and numerical skills with the ability to interpret performance data and translate into actionable insight.
• Confident communicator, able to influence colleagues and agencies to achieve agreed objectives.
• Proven experience in delivering successful direct marketing campaigns, ideally with a strong digital focus.
• Experience developing and launching new fundraising or commercial products.