Collaborate with the Marketing Manager to develop and implement comprehensive advertising campaigns and strategies (online and offline)
Plan and support promotional events and competitions
Maintain cross-marketing partnerships with other companies
Produce and share content for social media
Optimize websites for search engines (SEO)
Analyze web traffic data
Conduct customer surveys to gain a better understanding of market segments
Coordinate with internal teams to develop and standardize the company’s digital assets
Monitor the performance of digital assets and provide recommendations for improvement
Research digital trends and marketing technology tools that align with digital marketing strategies and provide implementation proposals
Work with internal stakeholders to align digital marketing strategies with overall marketing and business goals
Support the formulation of strategies to build a lasting digital connection with our global offices
Oversee the organization’s online marketing strategy by planning and executing digital marketing campaigns
Identify trends and insights
Monitor the company’s ongoing social media presence (Facebook, Instagram, LinkedIn, etc.)
Actively shape our brand voice to deliver engaging brand and product storytelling for our target audiences
Collaborate with internal stakeholders to create storytelling opportunities and produce content about our brand, products, and technologies
Own our PR strategy and liaise with external partners and agencies worldwide
Coordinate and prepare executive participation in conferences and events, including speaking opportunities
Manage our social media accounts and contribute to creating fresh, compelling content for other marketing channels
Requirements
Excellent communication and interpersonal skills
Solid knowledge of B2B technology, international trade, software, and ERP
5+ years of PR or Executive Communications experience
Proficient in writing for multiple digital formats – emails, articles, blog posts, social media updates, sales collateral, infographics, and other formats
5+ years of PR and marketing experience
Tech Stack
ERP
Benefits
Individual onboarding and training in our dynamic working environment and in our caniasERP software
Design and development opportunities within a globally operating company
Performance-based compensation
Interesting projects and rapid assumption of responsibility
Open communication and short decision-making paths define everyday work
A dedicated and cooperative team looks forward to welcoming you
Marketing Specialist at IAS - Industrial Application Software | JobVerse