Marketing Specialist

Role Overview

• Collaborate with the Marketing Manager to develop and implement comprehensive advertising campaigns and strategies (online and offline)
• Plan and support promotional events and competitions
• Maintain cross-marketing partnerships with other companies
• Produce and share content for social media
• Optimize websites for search engines (SEO)
• Analyze web traffic data
• Conduct customer surveys to gain a better understanding of market segments
• Coordinate with internal teams to develop and standardize the company’s digital assets
• Monitor the performance of digital assets and provide recommendations for improvement
• Research digital trends and marketing technology tools that align with digital marketing strategies and provide implementation proposals
• Work with internal stakeholders to align digital marketing strategies with overall marketing and business goals
• Support the formulation of strategies to build a lasting digital connection with our global offices
• Oversee the organization’s online marketing strategy by planning and executing digital marketing campaigns
• Identify trends and insights
• Monitor the company’s ongoing social media presence (Facebook, Instagram, LinkedIn, etc.)
• Actively shape our brand voice to deliver engaging brand and product storytelling for our target audiences
• Collaborate with internal stakeholders to create storytelling opportunities and produce content about our brand, products, and technologies
• Own our PR strategy and liaise with external partners and agencies worldwide
• Coordinate and prepare executive participation in conferences and events, including speaking opportunities
• Manage our social media accounts and contribute to creating fresh, compelling content for other marketing channels

Requirements

• Excellent communication and interpersonal skills
• Solid knowledge of B2B technology, international trade, software, and ERP
• 5+ years of PR or Executive Communications experience
• Proficient in writing for multiple digital formats – emails, articles, blog posts, social media updates, sales collateral, infographics, and other formats
• 5+ years of PR and marketing experience

Tech Stack

• ERP

Benefits

• Individual onboarding and training in our dynamic working environment and in our caniasERP software
• Design and development opportunities within a globally operating company
• Performance-based compensation
• Interesting projects and rapid assumption of responsibility
• Open communication and short decision-making paths define everyday work
• A dedicated and cooperative team looks forward to welcoming you