Senior Manager, Marketing Operations, Analytics

Role Overview

• Lead, coach, and develop a blended, global team of marketing operations and data analysts focused on performance, accountability, and continuous optimization.
• Foster strong cross-functional alignment across Marketing, Sales, Operations, Ent Applications, and Business Intelligence on the governance and execution of shared operational systems and processes to improve efficiency and outcomes.
• Own the marketing technology stack — including Marketo, DemandBase, and LeanData — ensuring data integrity, process efficiency, and workflow alignment across global teams.
• Drive scalable process design and platform governance to enable global lead management, scoring, routing, and funnel optimization.
• Lead adoption, training, and change management initiatives around the tech stack that maximize utilization and measurable ROI from the tech stack.
• Oversee the design and delivery of global marketing performance dashboards, reports, and attribution analysis across campaigns, pipeline, and revenue outcomes.
• Partner with Business Intelligence and Ent Applications to develop unified data models and accurate forecasting frameworks.
• Ensure cohesive data governance, quality standards, and cross-system hygiene.
• Translate data insights into strategic business recommendations, influencing go-to-market strategies and revenue planning.
• Partner with Revenue Operations, Sales, and Data Engineering to align marketing data architecture with company-wide revenue systems.
• Contribute to data governance initiatives that ensure compliance, consistency, and performance across platforms.
• Collaborate closely with Integrated Campaign and Field Marketing teams to operationalize global campaign execution and reporting readiness.
• Help scale processes and develop standards that accelerate lead-to-revenue velocity and improve marketing ROI.
• Champion adoption of AI, automation, and advanced analytics tools to improve operational efficiency and insight generation.
• Drive innovation through continuous evaluation of new technologies, process enhancements, and data-driven experimentation.
• Promote a culture of agility and operational excellence, embedding a mindset of scalable growth and performance measurement.

Requirements

• 8+ years of combined experience in Marketing Operations, Analytics, or Revenue Operations, including 3+ years of successfully leading a global team.
• Experience with Salesforce, Marketo, Tableau, and DemandBase (experience with LeanData preferred).
• Proven success in scaling global operations, managing complex data environments, and leading cross-functional change initiatives.
• Demonstrated understanding of B2B marketing funnels, attribution models, lifecycle processes, and subscription or recurring revenue models.
• Deep analytics capability — translating data into actionable insights, forecasts, and strategic recommendations.
• Excellent stakeholder management, communication, and collaboration skills with senior executives and cross-functional peers.
• Experience using AI/automation tools, data architecture, and modern marketing analytics best practices.

Tech Stack

• Tableau

Benefits

• Competitive salary
• Comprehensive benefits package
• Flexible work arrangements
• Company equity*
• ESPP (Employee Stock Purchase Program)*
• Retirement or pension plan*
• Generous paid vacation time
• Paid holidays and sick leave
• Dutonian Wellness Days & HibernationDuty
• companywide paid days off in addition to PTO
• Paid parental leave: 22 weeks for pregnant parent, 12 weeks for non-pregnant parent (some countries have longer leave standards and we comply with local laws)*
• Paid volunteer time off: 20 hours per year
• Company-wide hack weeks
• Mental wellness programs