Conceptualization, creation and optimization of AI-assisted content for LinkedIn, website, ads and campaigns
Development of high-performing prompts and content workflows (text, image, optionally video)
Independent creation of LinkedIn ads creatives (hook, copy, visual logic)
Build and further develop scalable content and performance processes using AI
Creation of SEO-optimized landing pages and use cases
Analysis and interpretation of content based on performance data (e.g., CTR, engagement)
Identification and testing of new AI tools and automations in marketing
Close collaboration with marketing and executive management on campaign ideas

Currently enrolled student in marketing, graphic design, AI, media or a similar field
Demonstrable practical experience in content marketing (e.g., personal projects, working-student position, freelancing)
Experience using AI tools such as Claude, Midjourney, Runway (Runway ML) or comparable tools
Ability to distinguish good from average content (especially in a B2B/LinkedIn context)
Creative instinct for hooks, storytelling and visual communication
Basic understanding of performance marketing and KPIs (CTR, conversions, etc.)
Structured, independent working style with a strong quality focus
Very good German language skills, both written and spoken.

AI Content Creator, Working Student m/f/d

Key skills