Develop creative briefs and ad angles for video and design teams
Write and refine high-converting ad copy based on buyer persona insights
Direct video production, including B-roll selection and script improvements
Act as the strategic lead for the creative team, providing clear direction and insights
Test, validate, and iterate on ad angles (e.g., knee joint, finger joint, hip joint)
Continuously optimize creatives based on performance data and insights

Expert-level copywriting skills for direct response ads
Strong understanding of buyer psychology and personas
Solid knowledge of media buying and ad performance metrics
Experience in video production direction and content structuring
Ability to create and guide static ad concepts
Highly data-driven mindset (decisions based on performance, not personal preference)

Creative Strategist – DTC Ecommerce

About this role