Translate growth strategy and targets into coordinated channel and market-level plans.
Ensure execution is tightly aligned to strategic priorities across brands and geographies.
Make tactical trade-offs in real time to maintain performance against plan.
Operate with pace and clarity, particularly when performance deviates from expectations.
Own delivery across a portfolio of channels, brands, and markets.
Manage and optimise significant budgets with accountability for registrations, efficiency, and quality.
Maintain clear pacing, risk identification, and corrective action across markets.
Ensure high operational standards across campaign execution and tracking.
Analyse cross-market and cross-channel performance to identify patterns, risks, and scaling opportunities.
Surface actionable insights and clear recommendations to the Associate Director.
Partner with Analytics on experimentation and incrementality initiatives.
Work closely with Growth Creative to improve creative performance and testing velocity.
Partner with Product and Analytics to align on launches, experiments, and performance drivers.

6–9 years in performance marketing / user acquisition.
Experience managing multi-channel, multi-market portfolios.
Strong commercial judgment and comfort making decisions with imperfect information.
Highly organised and able to manage complexity without slowing down.
Data-driven, analytical, and proactive in surfacing insights
Hands-on operator with high standards and a bias toward action.

Senior Manager, User Acquisition

Key skills