About this role

Define and evolve APAC’s digital strategy and omnichannel orchestration framework
Align owned, web, automation, and AI-driven touchpoints into cohesive end-to-end customer journeys
Lead regional digital roadmap in partnership with global teams
Drive adoption of AI-powered marketing use cases and digital orchestration programs across APAC
Lead high-impact global-to-APAC transformation projects
Ensure regional readiness for personalization and intelligent automation at scale
Oversee APAC digital platforms strategy and governance
Manage and optimize core martech tools (Analytics, personalization platforms)
Lead customer journey analytics to identify optimization opportunities across the funnel.
Act as a strategic advisor to APAC field marketing teams.

8
12+ years in digital strategy & execution, marketing technology, or digital transformation.
Strong experience in omnichannel marketing and digital platforms.
Proven ability to operate in complex, matrixed global organizations.
Deep understanding of martech stacks and customer journey analytics.
Strong executive communication and stakeholder management skills

Senior Digital Marketing Strategist

Key skills