Run Email Execution End-to-End
Build and launch campaigns in Klaviyo using our templates and brand guidelines
QA everything before send (links, formatting, dynamic content, segments, timing, mobile)
Ideate on copy based on established strategies and email cadences before handing off to the design team to create
Coordinate closely with design + lifecycle to hit weekly deadlines
Perform day-to-day email marketing activities, including campaign setup, scheduling, testing, tagging, and deployment of various campaign types.
Maintain existing segments to ensure the right audience gets the right message
Edit and maintain existing flows (welcome, post-purchase, abandoned checkout, etc.)
Build segments based on established best practises, and ideate on potential segments and audiences
Lead A/B testing across subject lines, creative, messaging, and timing
Monitor performance daily and flag outliers or areas of concerns
Identify patterns, dips, & opportunities in performance, while actioning on strategic & creative ideas to improve results
Document processes and improve workflows through continuous iteration

1–2 years in email marketing, CRM, lifecycle, or marketing operations
Hands-on experience with Klaviyo (campaigns, segments, flows required)
Strong attention to detail — especially in QA and campaign setup
Solid understanding of segmentation and audience logic
Comfortable writing and editing email copy (AI tools welcome)
Organized, reliable, and comfortable working in a fast-paced environment
Curious and thoughtful — you’re comfortable asking questions, noticing patterns, and suggesting ideas

Lifecycle Marketing Specialist, Email

Key skills