Develop individual site marketing plans tailored to store demographics, traffic patterns, and competitive landscape
Coordinate with store managers and regional operations leaders to implement promotions and gather feedback
Periodically visit store locations to understand local dynamics and assess marketing effectiveness
Manage production and placement of billboard campaigns
Track campaign performance across all channels and identify actionable insights

3–5+ years of marketing experience in multi-location retail, QSR, C-stores, fuel, or local field marketing
Familiarity with major oil c-store branded marketing programs
Experience managing campaigns on GasBuddy, Upside, or similar fuel/offer-driven platforms
Ability to develop multi-channel campaigns (e.g. billboards, digital channels, direct mail)
Excellent copywriting skills
Data-driven mindset with the ability to interpret performance results and adjust strategies.

Retail Lead – Cardlock Marketing

Key skills