Regional Sales Manager – Central

Role Overview

• Meet and exceed regional sales targets within the designated strategic chain by driving disciplined launch execution, strong store-level adoption and effective training penetration.
• Lead the rollout and sustained activation of Open Farm across assigned stores, ensuring reset accuracy, merchandising compliance and promotional execution standards are consistently met.
• Monitor store-level sales trends and execution quality, proactively identify opportunities to strengthen sell-through, correct gaps, and improve overall chain performance.
• Maintain accountability to defined performance metrics including store coverage, training frequency, reset compliance, sales growth targets and timely CRM documentation.
• Execute consistently in alignment with Open Farm’s national priorities and the strategic objectives of the designated retail partner.
• Build and maintain productive relationships with district managers, store manager and retail teams to support sales growth, execution consistency and long-term partnership alignment.
• Develop and deliver structured training programs, including full-store trainings, district presentations, lunch-and-learns and launch sessions, designed to improve product knowledge, drive advocacy and increase sell-through.
• Ensure planogram compliance, promotional integrity, and merchandising standards are consistently upheld across assigned locations.
• Identify and address in-store execution challenges, partnering with Territory Sales Managers and cross-functional teams to resolve issues quickly and protect sales performance.
• Support grand openings, district meetings, in-store activations and promotional initiatives through disciplined on-site execution aligned with national account strategy.
• Provide structured post-visit and post-event reporting to National Accounts leadership, highlighting execution trends, competitive activity, store feedback, and actionable growth opportunities while maintaining disciplined CRM documentation.
• Partner closely with Director, National Accounts and Territory Sales Managers to align travel plans, share store insights, and ensure cohesive execution across the market.
• Ensure all field activity reflects Open Farm’s standards for professionalism, accuracy, and alignment with company initiatives.
• Manage regional trade and travel budgets with accountability to ROI and margin objectives.

Requirements

• Demonstrates ability to drive measurable sales growth within a retail account or defined region, with clear accountability to performance targets and execution standards.
• Strong background in field execution, merchandising compliance and retail operations within structured retail environments.
• Proven experience delivering structured trainings and presenting to district and store level leadership with confidence and clarity.
• Exceptional interpersonal skills with the ability to build productive relationships across multiple levels of retail leadership.
• Strong organizational discipline and ability to manage extensive travel, high store volume, competing priorities, and field execution schedules effectively.
• Demonstrates ability to anticipate execution gaps, surface field insights proactively, and operate with limited direction in a fast-paced launch environment.
• Competence in Excel, PowerPoint and CRM systems to support disciplined reporting, structured communication, and data-driven decision-making.
• Previous experience within the pet industry and/or supporting strategic retail chains is considered a strong asset.
• Demonstrates ownership of trade and field activation budgets with measurable ROI accountability.
• Strong financial acumen, including experience prioritizing investments, evaluating effectiveness, and making disciplined allocation decisions that protect margin.
• Experience building structured trade programs within defined budget parameters to drive retail engagement and sell-through.
• Proven stewardship of travel and expense budgets with disciplined cost management.

Benefits

• Health insurance
• Paid time off
• Flexible working arrangements
• Professional development opportunities