Guide the development of the digital growth marketing strategy, focusing on lead generation, customer acquisition, conversion optimization, nurture and return on investment KPIs
Planning of digital marketing strategies inclusive or web, SEO/SEM, email, social media, webinars, and display advertising
Works with internal stakeholders to develop strategy on all digital channels
Measuring and reporting on the performance of all digital marketing campaigns
Identify trends and insights, and optimize spend and performance based on the insights
Recommends opportunities for A/B testing to continually optimize campaigns and tactics across various media, creative, and marketing assets
Coaches cross-functional teams on best practices for digital marketing tactics (emails, landing pages, forms, ads, etc.)
Manage relationships with outside vendors and agency partners
Provide input for turning digital leads into opportunities, defining the lead journey, email nurture campaigns and setting the right parameters to optimize the conversion rate
Monitor the latest technology and digital marketing trends and serve as a subject matter expert for Digital Marketing activities, identifying and applying best practices in digital marketing
Collaborate with UI/UX designers, product managers, business analysts, and developers to identify and solve business needs
May perform other duties as assigned

4-year college degree required with at least 5 years of Marketing experience with an emphasis on funnel reporting and analytics, and lead generation processes
A high degree of initiative, creativity and problem-solving skills will be expected
Ability to turn data into actions
Ability to quickly combine diverse datasets to build clear, concise reports
Strong understanding of media, marketing-sales funnel metrics, and how they can be analyzed
Experience in managing reporting/metrics collection and analysis in relevant systems
2-3 years of Google Analytics preferred (or Google Analytics certified)
Google AdWords Certified or Bing Ads Accredited Professional preferred
1-2 years of experience working with Google Tag Manager
Experience working in business intelligence platforms a plus (Qlikview, Tableau, Domo, etc.)
Knowledge and/or experience of SQL a plus
Proficient in Salesforce and Marketing automation platforms (Salesforce and Sitecore a plus)
Proficiency in Excel and PowerPoint
Strong interpersonal skills, ability to work with and manage cross functional teams

Digital Marketing Manager

Key skills