Digital Marketing Manager (Growth & Distribution)

vCluster is a venture-backed tech startup pioneering Kubernetes virtualization for the AI era. The Digital Marketing Manager will architect the digital distribution engine, driving growth by managing content distribution, optimizing paid campaigns, and translating technical expertise into impactful narratives.

Responsibilities:

• Design and operate the "content-to-pipeline" system that turns product updates, customer stories, and executive insights into a consistent, high-performing engine across LinkedIn, X, and Reddit
• Move beyond simple posting to master content distribution—ensuring our most important technical narratives are seen by the right stakeholders at the right time
• Manage and optimize LinkedIn paid campaigns with a ruthless focus on experimentation, precision targeting, and measurable pipeline impact
• Act as the strategic partner to our leadership team, translating their deep technical expertise into high-impact thought leadership and building a scalable advocacy program for the broader team
• Direct our video content strategy, working with external partners to transform live sessions and product demos into reusable, high-engagement assets
• Build a structured reporting framework that provides clear visibility into how social activity and paid spend drive traffic, engagement, and revenue

Requirements:

• 4–8+ years in digital, performance, or content marketing, with a proven track record of scaling engagement for technical B2B SaaS or infrastructure products
• You are 'infrastructure-literate.' You can translate complex infrastructure concepts into compelling narratives that resonate with DevOps and platform engineers
• You have an opinionated view on how to win on LinkedIn and other targeted channels. You understand the nuances of community sentiment on Reddit and Hacker News
• You measure success by quantifiable achievements—not just likes and shares. You use data to prove ROI and aren't afraid to pivot when an experiment fails
• You naturally integrate AI tools to automate routine distribution tasks, brainstorm creative copy at scale, and keep our lean team punching above its weight class
• You have an eye for quality and the ability to lead agencies or freelancers to produce top-tier visual and video assets
• Background in developer tools, Kubernetes, or AI Infrastructure
• Experience navigating the transition from early-stage adoption to a predictable, market-leading growth engine
• A strong personal LinkedIn or social presence that demonstrates your ability to build an audience and spark conversation