Senior Manager, Social Media

Role Overview

• Lead the overarching social strategy, driving engagement, audience growth, and brand affinity across all channels
• Define content pillars and platform-specific approaches rooted in both performance and brand storytelling
• Translate business objectives into social-first initiatives that build “brand heat” and cultural relevance
• Lead internal social team, as well as Brand and E-comm teams and external resources to develop cohesive assets that complement each other across platforms and work together to tell a story.
• Concept and execute bite-sized, editorial-style content that educates and entertains
• Develop content spanning product storytelling and broader childhood nutrition topics
• Create highly shareable and saveable content tailored for busy parents
• Lead the development of episodic, “lean-in” content across formats including short-form video, long-form video, and carousel storytelling
• Work closely with PR and Content Manager to guide and produce Founder-specific content, and strategize how those narratives fit into the bigger picture of our brand storytelling
• Collaborate with Partnership and Influencer Manager to select and direct Influencers that help amplify our brand story and content pillars
• Partner closely with the VP of Creative + Community to define and evolve the brand’s social aesthetic
• Ensure a cohesive, elevated, and platform-native visual identity across all channels
• Art direct internal designers and external collaborators to maintain a best-in-class, social-first creative standard
• Build, lead, and mentor a network of internal and external creators
• Provide clear creative direction to ensure consistency in tone, voice, and visual execution
• Collaborate cross-functionally with E-commerce, Marketing, and Creative teams
• Partner with the E-commerce team to align content with SEO and GEO strategies
• Analyze performance metrics and translate insights into actionable optimizations
• Present strategy, execution, and performance insights to stakeholders, including quarterly business reviews
• Stay deeply informed on platform trends, emerging formats, and cultural moments
• Rapidly identify trends that align with the brand and execute in a timely, authentic way
• Personally create high-quality, social-native content when needed
• Concept social content during campaign and brand photo shoots
• Attend shoots to capture real-time, behind-the-scenes, and supplemental social content, with prepared shot lists and concepts.
• Attend events and activations to capture prepared shot lists and concepts, as well as real-time social content that tells a strong cohesive narrative and drives brand heat across social platforms

Requirements

• Proven experience leading social at a brand, media outlet, or publication—preferably within CPG, parenting, food, or lifestyle
• Strong editorial instincts with the ability to distill complex topics into compelling, digestible content
• Background in a media or editorial environment (e.g., magazine, digital publication) strongly preferred
• Demonstrated ability to develop bold, original content ideas and take creative risks
• Deep understanding of platform nuances across Instagram, TikTok, YouTube, and emerging channels
• Experience managing and directing creators, designers, and cross-functional partners
• Strong analytical mindset with the ability to connect content performance to business outcomes
• Highly organized, self-directed, and comfortable operating in a fast-paced environment
• Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
• Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter
• Genuinely passionate about improving childhood nutrition for a healthier and happier planet
• Desire to contribute to a dynamic, high-growth, purpose-driven work environment
• Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment
• Previous exposure to cross-functional work between Sustainability and Marketing preferred
• Must reside in the United States to be considered for this position
• Please note that visa sponsorship is not available for this position
• Must provide a visual portfolio showcasing prior social content work
• Must demonstrate an editorial mindset and a consistent ability to “find the story” in brand and food-related topics
• Must be both a strategic thinker and a hands-on creator

Benefits

• Remote-first work environment
• Annual Bonus
• 401(k) program + 4% company match after three months
• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
• Monthly Cell and Internet Stipend
• Quarterly Farm-to-Fridge home deliveries and Employee Discounts
• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
• Unlimited Paid Time Off
• Paid Volunteer Time
• Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections
• Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee
• Vision and Dental Insurance are covered at 100% for the employee and dependents
• Life insurance
• Flexible spending account and Health Savings Accounts for applicable plans
• Employee assistance program (EAP)
• All other benefits, leaves, and insurance as required by law, based on your specific residence
• And so much more!