Lead the overarching social strategy, driving engagement, audience growth, and brand affinity across all channels
Define content pillars and platform-specific approaches rooted in both performance and brand storytelling
Translate business objectives into social-first initiatives that build “brand heat” and cultural relevance
Lead internal social team, as well as Brand and E-comm teams and external resources to develop cohesive assets that complement each other across platforms and work together to tell a story.
Concept and execute bite-sized, editorial-style content that educates and entertains
Develop content spanning product storytelling and broader childhood nutrition topics
Create highly shareable and saveable content tailored for busy parents
Lead the development of episodic, “lean-in” content across formats including short-form video, long-form video, and carousel storytelling
Work closely with PR and Content Manager to guide and produce Founder-specific content, and strategize how those narratives fit into the bigger picture of our brand storytelling
Collaborate with Partnership and Influencer Manager to select and direct Influencers that help amplify our brand story and content pillars
Partner closely with the VP of Creative + Community to define and evolve the brand’s social aesthetic
Ensure a cohesive, elevated, and platform-native visual identity across all channels
Art direct internal designers and external collaborators to maintain a best-in-class, social-first creative standard
Build, lead, and mentor a network of internal and external creators
Provide clear creative direction to ensure consistency in tone, voice, and visual execution
Collaborate cross-functionally with E-commerce, Marketing, and Creative teams
Partner with the E-commerce team to align content with SEO and GEO strategies
Analyze performance metrics and translate insights into actionable optimizations
Present strategy, execution, and performance insights to stakeholders, including quarterly business reviews
Stay deeply informed on platform trends, emerging formats, and cultural moments
Rapidly identify trends that align with the brand and execute in a timely, authentic way
Personally create high-quality, social-native content when needed
Concept social content during campaign and brand photo shoots
Attend shoots to capture real-time, behind-the-scenes, and supplemental social content, with prepared shot lists and concepts.
Attend events and activations to capture prepared shot lists and concepts, as well as real-time social content that tells a strong cohesive narrative and drives brand heat across social platforms
Requirements
Proven experience leading social at a brand, media outlet, or publication—preferably within CPG, parenting, food, or lifestyle
Strong editorial instincts with the ability to distill complex topics into compelling, digestible content
Background in a media or editorial environment (e.g., magazine, digital publication) strongly preferred
Demonstrated ability to develop bold, original content ideas and take creative risks
Deep understanding of platform nuances across Instagram, TikTok, YouTube, and emerging channels
Experience managing and directing creators, designers, and cross-functional partners
Strong analytical mindset with the ability to connect content performance to business outcomes
Highly organized, self-directed, and comfortable operating in a fast-paced environment
Solid knowledge of Microsoft Suite, Outlook, Slack, and other professional platforms
Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter
Genuinely passionate about improving childhood nutrition for a healthier and happier planet
Desire to contribute to a dynamic, high-growth, purpose-driven work environment
Demonstrated ability to thrive in ambiguity, deeply understand business needs, develop a cohesive strategy, and make decisions requiring a high level of judgment
Previous exposure to cross-functional work between Sustainability and Marketing preferred
Must reside in the United States to be considered for this position
Please note that visa sponsorship is not available for this position
Must provide a visual portfolio showcasing prior social content work
Must demonstrate an editorial mindset and a consistent ability to “find the story” in brand and food-related topics
Must be both a strategic thinker and a hands-on creator
Benefits
Remote-first work environment
Annual Bonus
401(k) program + 4% company match after three months
New Hire Remote Life Stipend + annual Nourish and Nurture Allowance
Monthly Cell and Internet Stipend
Quarterly Farm-to-Fridge home deliveries and Employee Discounts
New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon a Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey
Unlimited Paid Time Off
Paid Volunteer Time
Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections
Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee
Vision and Dental Insurance are covered at 100% for the employee and dependents
Life insurance
Flexible spending account and Health Savings Accounts for applicable plans
Employee assistance program (EAP)
All other benefits, leaves, and insurance as required by law, based on your specific residence