Associate Director, Global Public Relations

Role Overview

• Partner with senior leadership to define and evolve Sol de Janeiro’s global earned media strategy, ensuring alignment with brand positioning, GTM priorities, and cultural moments
• Lead the development of campaign frameworks that elevate the brand beyond product into cultural relevance and conversation
• Serve as a key voice in cross-functional planning, ensuring PR is embedded early and meaningfully across launches and initiatives
• Own end-to-end execution of global PR campaigns, including major product launches, brand moments, and partnerships
• Drive consistency and excellence across markets, ensuring global narratives are translated effectively at the regional level
• Identify and secure high-impact storytelling opportunities that position Sol de Janeiro as a leader in beauty, fragrance, and culture
• Cultivate and maintain top-tier relationships across beauty, business, and culture media
• Lead outreach for key moments, including exclusives, features, and executive visibility opportunities
• Elevate the brand’s presence across emerging platforms including broadcast, podcasts, Substacks, and new media
• Serve as a point of contact and manager of global and regional PR agencies, ensuring clear direction, accountability, and consistent execution
• Align markets around shared priorities while allowing for localized storytelling where relevant
• Drive performance through clear KPIs, reporting, and ongoing optimization
• Oversee global press events, previews, and experiential activations, ensuring they deliver both brand impact and measurable earned results
• Partner cross-functionally to create moments that resonate culturally and editorially
• Manage and develop junior team members, fostering growth, accountability, and strong executional standards
• Support team structure and resourcing, including onboarding and scaling as needed
• Track and analyze PR performance, including share of voice, coverage quality, and campaign impact
• Translate insights into actionable recommendations that continuously elevate strategy
• Stay ahead of trends across beauty, fashion, media, and culture
• Leverage insights to keep Sol de Janeiro at the forefront of conversation and innovation.

Requirements

• 8–10+ years of experience in PR and communications, with a strong focus on global campaigns
• Proven ability to lead high-impact earned media strategies within beauty, lifestyle, or consumer brands
• Strong experience managing agencies and cross-functional teams
• Demonstrated success in securing top-tier media coverage and building meaningful industry relationships
• Exceptional storytelling and communication skills, with a sharp editorial instinct
• Strategic thinker with the ability to translate brand vision into impactful PR programs
• Highly organized and able to manage multiple complex initiatives simultaneously
• Data-driven mindset with experience using insights to inform strategy
• Passion for beauty, culture, and storytelling, with a deep alignment to Sol de Janeiro’s brand ethos.

Benefits

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand