Demand Generation (Pipeline)
Plan and execute marketing campaigns focused on generating qualified pipeline
Develop joint initiatives with vendors and partners (resellers)
Monitor conversion metrics (MQL, SQL, pipeline, ROI)
Channel Marketing
Design and execute marketing plans with resellers (co-marketing)
Support partner onboarding and development through marketing activities
Create channel engagement and activation programs
MDF (Market Development Funds) Management
Plan, negotiate and manage MDF budgets with vendors
Ensure efficient use of funds and proper reporting (proofs of performance)
Maximize ROI of funded initiatives
Go-to-Market with Vendors
Develop and execute marketing plans aligned with vendors' objectives
Support solution launches and strategic campaigns
Maintain constant interface with vendors' marketing teams
Plan and run webinars, in-person events, roadshows and digital campaigns
Develop technical and commercial content (with support from presales and vendors)
Ensure consistent communication and positioning of solutions
Manage digital campaigns (LinkedIn, paid media, email marketing, etc.)
Monitor performance and continuously optimize
Work with marketing automation and CRM
Other routine marketing activities.

Professional experience in B2B marketing, preferably in: technology/cybersecurity vendors; value-added distributors (VAD); or resellers with strong enterprise solution focus
Proven experience in demand generation and pipeline building
Experience in channel marketing
Experience managing MDF and working with vendors
Strong analytical ability and results orientation (ROI-focused)
Hands-on profile with strong execution capability
Excellent communication and interpersonal skills
Nice to have: experience in the cybersecurity market
Knowledge of solutions such as EDR, Cloud Security, DevSecOps, Vulnerability Management, etc.
Experience with marketing automation tools and CRM
Experience in complex environments with multiple vendors/channels
Language: Advanced English (reading, writing and speaking)

Marketing Analyst – IT, Information Security - Senior

Key skills