Content and Social Media Manager

Role Overview

• Build sustained brand visibility and audience engagement through relevant, high-quality content that strengthens brand presence and drives organic demand.
• Content Creation strategy and Monthly content calendar
• Create and oversee the content creation strategy and execution across content pillars
• Create a content ecosystem and manage a range of resources including internal, agency and content collaborators.
• Working closely with the rest of marketing, own the content calendar including alignment to key sporting fixtures, brand campaigns and other brand activity. Ensure that this calendar is highly visible and aligned with the rest of the business
• Work cross functionally with design resources to implement content visuals
• Work closely with web and SEO functions to ensure content supports organic website traffic
• Demonstrate deep understanding of the brand identity, tone of voice, and values, and ability to maintain these consistently across all content and social media activities.
• Define social media channels relevant to content, platform and audience
• Ensure that these channels represent the brand and are relevant to audience
• Ensure that social media channels are optimized to deliver traffic to website. Use all available tools to improve customer experience between social media and website
• Manage the team to publish all content across relevant platforms, on time and in full including relevant links
• Work closely with the community management team to ensure that all customers asking for help via DM’s and on-page messages are directed to the right channels to assist them
• Work closely with the paid media to integrate organic and paid media efforts across platforms to optimize ad performance
• Implement brand paid media campaigns as needed
• Using tools available, keep a close eye on industry relevant trends and brand reputation issues AND have strategies in place to quickly inform and adapt to these.
• Ensure content planning is proactive and reflective of these trends
• Continually up to date on all social media trends, platform changes and keep the business updated
• Must demonstrate strong analytical skills to track and interpret functional performance measures and deliver weekly and monthly high level performance data
• Must demonstrate ability to convert this data into actionable insights that guide content strategy
• Demonstrate the ability to create detailed reports
• Lead and built a strong internal team to deliver on time and in full, but also remain hands on as required given the small team
• Establish clear content standards, approval processes and ways of working across all resource (internal and external)
• Attitude of building for the future, building internal skills
• Establish ways of working across resources, ensuring brand alignment and audience relevance
• Cross functional collaboration must be at the heart of all activity including internal and external
• Budget management of allocated Social media Budget.

Requirements

• The role requires high levels of functional experience in both content creation and amplification into owned social media channels and must demonstrate a proactive and creative approach to content generation across pillars and channels, driven by trends and insights.
• 3 to 6 years – experience in a similar role.
• Category experience is an advantage, but experience across telecoms | Ecommerce categories will be considered
• **Must **demonstrate a mix of strategic and execution experience.
• **Must **demonstrate experience and excellent competency of social media channels ad accounts.
• **Must **demonstrate equal mix of experience and competency across content creation and social media channel mechanics and analytics.
• Expertise in brand storytelling and the ability to craft compelling, on-brand narratives across social platforms including the ability to create own visuals using tools such as Canva
• Demonstrated experience of prioritizing and planning campaigns in advance.
• Must be **excellent **user of social media tools such as Sprout | Brandwatch
• Competency in using project management tools such as Click Up | Trello | Asana is required
• Google Analytics competency is a strong advantage
• Demonstrated experience retaining agile behaviours while still introducing functional maturity

Benefits

• Pension Fund (Liberty Life): Company-supported retirement plan with employer matching contributions.
• Medical Aid (Discovery Health): Company contribution towards your monthly medical cover premiums.
• Comprehensive Group Risk Cover: Includes life insurance, disability income protection, critical illness benefit, and funeral cover for you and eligible dependants, as per scheme rules.
• Performance Bonus: Discretionary bonus aligned with individual impact and overall contribution.
• Employee Wellness Programme (ICAS / October Health): Confidential counselling and holistic support services available to you and your immediate family.
• Annual Leave & Birthday Day Off: 20 working days of annual leave per year, plus one additional paid day off on your birthday.
• Work From Anywhere (10 Days): Up to 10 business days per year to work remotely from a location of your choice.
• Hybrid & Flexible Working: This role follows a hybrid model with 2 days in-office and 3 days remote, structured around team and operational needs. This position is based in Cape Town; candidates must be located there or willing to relocate. Regular in-office attendance on designated days is a core requirement of the role.
• Parking: Complimentary company-supported parking at our office, providing easy access to a prime professional workspace.