As part of our team, you will take responsibility for the operational execution of our marketing and simultaneously support sales with appropriate materials, campaigns and content.
You will ensure that initiatives are well prepared, professionally implemented and reliably tracked.
This includes, among other tasks: Operational implementation of our marketing measures in the B2B environment.
Maintenance and further development of our WordPress website.
Creation of graphics, product documents, brochures, presentations and catalogues.
Support for trade shows, webinars, conferences and sales activities.
Preparation of sales enablement materials such as battlecards, comparison overviews and talking points.
Support for email marketing, campaigns as well as activities for lead generation and sales support.
Research on markets, target groups, competitors and application areas.
Coordination of external partners and ensuring a consistent brand presence.

Education, degree or further training in marketing, communications, media, e-commerce or a comparable field is an advantage — but not mandatory if you bring practical experience or strong personal projects.
Initial practical experience in marketing, ideally in the B2B environment.
WordPress & Elementor skills are important for this role.
Experience creating and maintaining website content, marketing materials and graphics.
A good sense for language, content and clear communication.
A structured, reliable and independent working style.
You not only initiate tasks but also complete them thoroughly.
Interest in technical products and willingness to familiarise yourself with complex, explanation-intensive topics.
Confident command of German, written and spoken; English is also important as we work internationally.
Confident use of digital tools and willingness to quickly get to grips with new systems.

Marketing Specialist, B2B

Key skills