Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio.
Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio.
Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients.
Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
Provides leasing and marketing training and best practices to onsite teams.
Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.

Bachelor's degree in marketing, communications, or a related field.
Proven experience in marketing support or a similar role.
Strong written and verbal communication skills.
Familiarity with online digital marketing platforms.
Excellent organizational skills with the ability to multitask and prioritize effectively.
Creative mindset with a keen eye for detail.
Strong analytical and problem-solving abilities.
Ability to work independently as well as collaboratively in a team environment.

Marketing Associate

Key skills