Key skills
Communication
About this role
Role Overview
- Own end-to-end paid media strategy across TikTok and other paid social channels (Meta, etc.)
- Lead campaign planning, structure, and execution across multiple DTC client accounts
- Set performance targets (CPA, ROAS, MER) and ensure consistent achievement or improvement
- Scale accounts aggressively while maintaining efficiency and profitability
- Analyze TikTok Shop performance, attribution, and full-funnel metrics to inform strategy
- Lead testing frameworks across creatives, audiences, offers, and landing pages
- Partner closely with creative strategists to guide high-performing ad concepts and iteration cycles
- Identify growth opportunities and proactively present strategic recommendations to clients
- Build and refine internal playbooks, processes, and best practices for media buying
- Troubleshoot performance issues quickly and implement solutions at scale
- Mentor and support junior media buyers, providing feedback and guidance on campaign management
- Review account performance and ensure high standards across all managed accounts
- Help train new hires on platform best practices, tools, and internal processes
- Contribute to building a high-performance, data-driven media buying team
Requirements
- 4–6+ years of experience in paid media buying, with strong TikTok expertise
- Proven track record scaling DTC brands with significant monthly ad spend
- Deep understanding of TikTok Ads Manager, TikTok Shop, and performance metrics
- Strong grasp of attribution (platform vs. blended ROAS, MER, incrementality)
- Experience leading strategy across multiple accounts or brands
- Highly analytical with the ability to translate data into actionable insights
- Strong communication skills with experience presenting to clients or stakeholders
- Comfortable operating in a fast-paced, test-heavy environment
Benefits
- Flexible work arrangements
- Professional development opportunities