Own end-to-end HubSpot architecture, including workflows, lifecycle stages, lead scoring, and automation
Lead CRM migration, integration, and system consolidation efforts
Ensure accurate lead capture, attribution, and routing across all channels
Own UTM strategy and governance, partnering with web, paid, and SEO teams
Build and maintain campaign infrastructure (lists, workflows, forms, tracking)
Own and build email nurture programs
Enable and operationalize all outbound email execution in HubSpot
Maintain data hygiene, compliance, and system scalability
Partner with sales to ensure seamless lead handoff and follow-up processes
Own and manage content syndication partnerships
Drive performance across syndication programs
Own AI SDR program execution
Monitor and improve conversion rates
Establish and maintain clear reporting on pipeline contribution and program performance
Act as the central owner of marketing systems and campaign execution infrastructure
Support events, customer success, and marketing teams with HubSpot-driven execution
Own HubSpot reporting end-to-end, including dashboards, lifecycle tracking, and pipeline visibility

6–10+ years in marketing operations, lifecycle marketing, or CRM management in a B2B environment
3–5+ years of hands-on HubSpot experience (required), including workflow automation, lead scoring, and reporting
Proven experience supporting demand generation programs (content syndication, outbound, lifecycle campaigns)
Experience working through CRM migrations or system consolidations strongly preferred
Demonstrated ability to manage cross-functional stakeholders (marketing, sales, customer success)

Senior Manager, Marketing Operations – Demand Enablement

Key skills