International Brand Manager, CBRN

Role Overview

• Develop a clear and insight‑driven global brand strategy, aiming at developing local commercial performance and drives the execution of global initiatives
• Identify key unmet needs and opportunities that could reinforce differentiation and brand performance.
• Drive local alignment with global brand strategy and initiatives, and supports local markets with the roll out of global brand plan
• Coordinate and develop innovative tools, promotional materials and global initiatives (P2P, symposia, …) to best support affiliates and partners and taking into consideration the most adapted channels to reach the broadest audience, working in collaboration with SERB regulatory, PV/Medical, local compliance and HQ and local commercial teams.
• Ensure effective and impactful presence at international congresses, develop specific communication plans and involve affiliates.
• Identify potential international congresses of interest.
• Track functional execution of KPIs to deliver the global brand strategy within the allocated budget
• Develop a deep understanding of the patient journey and drive insights collection from markets, if needed set-up ad-hoc market research to support strategic vision.
• Constant publications monitoring and development of a scientific communication plan throughout the year.
• Map key stakeholders and reinforce the existing KOL network in collaboration with medical teams.
• Propose an annual engagement plan.
• Support monthly business performance reporting grounded in insights
• Identify all business opportunities of interest, to grow and develop the brands: new segments, new territories, new indications, …
• Ensure close relationship with affiliates and strong understanding of local market dynamics
• Become the central point of contact of HQ and Affiliates.
• Support the local teams with the development of robust local strategic plans and adapted tools.
• Cooperate with the marketing teams of our external partners.

Requirements

• Strong communication skills, both verbal and written, with the ability to present ideas clearly and influence colleagues and peers.
• Proven skills in planning, project management, and cross‑functional coordination.
• Excellent understanding of the pharmaceutical environment, including compliance, regulations and processes, along with a strong ethical approach to business.
• Ability to manage multiple tasks, with high flexibility and strong prioritization skills.
• Proficiency in English, both written and spoken.
• Strong digital literacy; experience in digital marketing or multichannel engagement is an asset.
• Scientific and marketing background, with prior experience in marketing and/or sales.
• Proven experience in pharmaceutical marketing (~5 years), ideally in CBRN.

Benefits

• competitive compensation & benefit packages
• challenging opportunities
• culture of working together in a supportive way built on our strong foundation of values