Take a leading role in shaping and delivering brand strategy across a portfolio of brands operating in different channels and market contexts.
Translate long‑term brand and portfolio direction into clear strategies, annual plans and high‑impact brand programmes.
Lead the development and delivery of brand plans, guide campaign direction and ensure brands are activated effectively across relevant touchpoints.
Develop brand plans that turn strategy into clear, practical action across the business
Create campaigns that reflect real people and real moments, while still delivering measurable results
Ensure brand positioning and messaging is consistent and confident across every touchpoint
Work closely with Customer Marketing to deliver strong, stand out execution where it matters most
Use data and insight to understand what is working, where we can improve and how we can do things better
Influence product, range and promotional decisions to strengthen both brand equity and commercial performance
Continuously improve how we plan, deliver and measure brand activity to stay relevant and effective

5 Years experience in brand, marketing or category roles, ideally within FMCG, consumer goods or home improvement
A strong understanding of how to build brands that genuinely connect with people, not just communicate messages
Proven ability to lead brand strategy as well as delivery
Strong commercial acumen, with evidence of delivering brand-led growth or improved ROI.
Confidence using insight and data to shape decisions and improve performance over time
The ability to manage multiple priorities and stakeholders while keeping a clear sense of direction
Strong communication and storytelling skills that help bring ideas to life
A collaborative approach that builds trust and helps teams work better together

Senior Brand Manager

Key skills