Design/execute/measure high impact direct-to-consumer marketing experiments
Continuously enhance campaign design and delivery by leveraging all analytical tools/techniques at your disposal
Execute with excellence
Proactively manage project deliverables to ensure timelines are met and negotiate adjustments with partners as necessary
Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
Maintain a culture of risk management and control, supported by established processes and sound infrastructure

5+ years of relevant experience in a direct marketing, consulting, analytics, or agency-side role in financial services/telecom (or other high volume direct marketing industries)
Experience designing successful direct marketing experiments
Strong hands-on experience with Salesforce Data Cloud and Marketing Cloud; Unica Campaign experience an asset
Knowledge of Python, Pyspark, SQL; knowledge of cloud databases and data structures; experience with vendor engagement and file format requirements
Degree in business, science, statistics, engineering, or other quantitative discipline
Track record of delivering successful initiatives on time and on budget

Senior Analyst, Marketing Delivery

Key skills