Digital Marketing Intern - SEO, Paid Media & Web

Emtelligent is a seed-stage startup focused on building the language layer for clinical and medical data. The Digital Marketing Intern will work with the Growth team to develop and optimize digital marketing strategies, including SEO, paid media, and website content, while gaining hands-on experience in a fast-paced environment.

Responsibilities:

• Conduct keyword research — including long-tail and question-based queries relevant to a B2B healthcare/AI audience
• Execute on-page and technical SEO — meta tags, schema markup, site structure, page speed, internal linking
• Structure content for generative engine optimization (GEO) — ensuring Emtelligent surfaces accurately in AI-generated responses from ChatGPT, Perplexity, Gemini, and similar tools
• Develop answer engine optimization (AEO) practices — writing content that directly answers specific queries in featured snippets and structured Q&A formats
• Track rankings and search performance using Google Search Console and related tools
• Assist with campaign setup and execution across Google Ads and LinkedIn Ads
• Draft ad copy, conduct audience targeting research, and support A/B testing
• Manage UTM parameters, conversion tracking, and campaign reporting
• Pull performance data and summarize results for leadership
• Rewrite and restructure existing web copy to reflect updated messaging, positioning, and audience priorities — without losing SEO value
• Work directly in WordPress — editing pages, working with blocks, managing media, and publishing content
• Translate complex technical/AI concepts into clear, compelling copy for non-technical buyers (payers, health systems, pharma)
• Maintain consistent voice, tone, and terminology across all web pages
• Build and maintain marketing dashboards in Google Data Studio (Looker Studio) spanning SEO, GEO, and paid media performance
• Instrument the website for tracking — identify what to measure, set up events, and monitor visitor behavior
• Use data to prioritize — surface what’s working, flag what’s not, and recommend where to focus next

Requirements:

• You have hands-on SEO experience — you've done keyword research, run audits, optimized pages, or analyzed web traffic. Coursework counts, but real projects count more
• You're familiar with or actively learning GEO and AEO — you know that search is changing and you're thinking about how AI-generated answers reshape discoverability. Deep expertise isn't expected — curiosity and a willingness to learn are
• You have hands-on WordPress experience — you've edited pages, managed content, and published in a CMS before
• You're a strong writer and editor — you can take complex technical concepts and turn them into clear, structured web copy for a non-technical audience
• You're comfortable with marketing analytics — Google Analytics, Google Search Console, Looker Studio, or similar. You instinctively reach for data to prioritize decisions
• You have exposure to paid media — Google Ads, LinkedIn Ads, or coursework covering paid search and social. You don't need to be an expert, but you should be comfortable in an ad platform
• You're detail-oriented and methodical — this is optimization work. You enjoy the grind of improving rankings, conversion rates, and campaign performance one step at a time
• You're curious, driven, and collaborative — you like working alongside others, asking questions, and bringing energy to the team. You take initiative without waiting to be told what to do
• You're interested in healthcare, enterprise software, or deep tech — healthcare AI/NLP is a niche space that requires a quick ramp-up. Intellectual curiosity about the domain will make you much more effective
• Previous internships or projects in SEO, digital marketing, paid media, or content marketing — or experience building your own website, blog, or content platform with measurable traffic
• Familiarity with SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz)
• Experience with structured data, schema markup, or technical SEO
• Familiarity with Google Tag Manager or similar event tracking tools
• Experience with AI tools (Claude Code, Perplexity, or similar) for research, content production, or analysis
• Located in New York City or Minneapolis (for occasional in-person collaboration)
• Interest in founding a company or joining an early-stage team post-graduation