Manager, Marketing Content

Role Overview

• Lead content execution across all marketing channels (web, webinars, email, sales enablement, paid, social, thought leadership) with messaging tailored to mental health and behavioral health providers
• Design and align content to multi-channel nurture and lead gen campaigns, supporting lead management across the funnel
• Coach and develop the Content Team to build and maintain workflows and SOPs to effectively scale content production
• Translate provider pain points into clear and compelling content that helps customers take the next best step
• Own editorial planning: content calendars, execution timelines, sprint planning, and cross‑functional intake—so teams have clarity on what’s developed, when, and why
• Use AI tools responsibly to accelerate workflows (drafting, repurposing, research synthesis, and QA support), while following internal guidelines, protecting sensitive information, and ensuring final content is accurate, human, and brand‑aligned
• Partner closely with Product Marketing, Designer, Customer Marketing, Demand Gen, Sales, and Leadership Teams to ensure content reflects real customer questions and supports the full funnel
• Set quality standards for all content: accurate, current, on brand, and mindful of healthcare trust signals (privacy, compliance, responsible claims)
• Own webinar programs and virtual experiences—bringing in credible voices and topics providers care about (ON24 experience strongly preferred)
• Manage agencies and vendors that support content marketing efforts

Requirements

• 6+ years of B2B marketing or content experience, with a track record of turning complex topics into clear, helpful guidance
• 2+ years of people management experience (required)
• Clear, effective written and verbal communicator who is comfortable presenting work, recommendations, and updates to colleagues and leadership
• Experience with marketing automation, project management, CMS platforms, and content operations; understands how content performance ties to pipeline
• Required Application Proficiencies: Microsoft 365, especially PowerPoint
• Bonus Application Proficiencies: ON24, Trello, Pardot, WordPress, Salesforce Marketing Cloud, Canva, LinkedIn, CapCut, and Adobe Creative Suite
• Bonus Industry Experience: SaaS, AI, technology, healthcare, and behavioral/mental health

Tech Stack

• Cloud
• WordPress

Benefits

• Health insurance
• Professional development opportunities