Develop and implement overall marketing strategy for QS service offerings
Manage and maintain company website
Lead redesign/refresh project and oversee vendor activities
Work closely with the QS Business Development team to conduct marketing activities aligned with sales strategies and objectives
Design and execute lead generation strategies to drive awareness, engagement, and new business opportunities across service lines
Develop marketing collateral (explainer videos, case studies, FAQs, capabilities presentations, etc)
Develop and execute data-driven digital campaigns, optimizing performance through A/B testing, segmentation, and behavioral insights
Manage social media accounts, company newsletters, blog, etc
Lead event logistics and represent MetrumRG at key conferences and scientific meetings

5-8 years experience in a hands on marketing role (Life Science, Biotech, or Pharmaceutical industry preferred)
4-year degree or higher in communications, marketing, business, or related field or equivalent experience
Excellent written and verbal communication skills
Fluency in the use of Hubspot Marketing Hub, Hubspot and Wordpress CMS, ZoomInfo, GTM platform, Canva, Adobe Creative Suite, or and other design tools
Understanding of SEO principles, keyword research tools, and content optimization techniques to drive organic search performance
Familiarity with data analysis and reporting tools to measure content performance and provide actionable insights for optimization.

Marketing & Content Manager, Quantitative Sciences

Key skills