Email Retention Specialist

Role Overview

• Execute Email, SMS, and Direct Mail campaigns aligned with marketing calendars and brand standards
• Build and deploy campaigns in Klaviyo and Attentive, including segmentation, personalization, and scheduling
• Coordinate with cross-functional teams to ensure campaigns launch accurately and on time
• Perform thorough QA checks including link testing, audience validation, and creative review
• Ensure all campaigns maintain consistent brand voice, messaging, and visual standards across channels
• Support the creation of campaign briefs and collaborate with creative teams on copy and asset needs
• Track and report on campaign performance metrics including engagement, conversion, and revenue contribution
• Assist with A/B testing initiatives across subject lines, content, send times, and audience strategies
• Analyze results and provide recommendations for continuous optimization and incremental growth
• Support the planning and maintenance of retention marketing calendars
• Assist in optimizing automated lifecycle flows, including setup, updates, and performance monitoring
• Document processes, test learnings, and best practices to improve team efficiency and knowledge sharing
• Utilize Klaviyo, Attentive, Shopify, and related marketing tools to execute campaigns effectively
• Stay informed on platform updates, retention marketing trends, and emerging best practices
• Continue developing technical expertise across the retention marketing ecosystem

Requirements

• 3–5 years of experience in eCommerce or digital marketing
• Hands-on experience with Klaviyo, Attentive, and the Shopify ecosystem preferred
• Strong attention to detail in campaign setup, QA, reporting, and execution
• Analytical mindset with the ability to interpret performance data and identify opportunities
• Comfortable balancing creative thinking with technical execution
• Familiarity with A/B testing and conversion rate optimization principles
• Ability to collaborate across multiple brands and stakeholder groups
• Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field preferred
• Proactive, curious, and eager to learn in a fast-moving environment.

Benefits

• Competitive compensation and benefits package including medical, dental, vision, 401(k), flexible PTO, and paid parental leave