Oversee marketing strategy and performance across multiple markets.
Serve as a strategic advisor to market leaders and brokers, aligning marketing efforts to revenue goals, business priorities, and client development strategies.
Identify growth opportunities and position marketing as a driver of business development, pursuits, and client engagement across all assigned markets.
Extend and operationalize the national marketing platform across all assigned markets.
Ensure consistent adoption of tools, workflows, and standards across markets.
Act as the primary connector between local markets and national platform teams (Brand, Content, PR, Operations, Data).
Drive efficiency by shifting work from custom, one-off execution to scalable, repeatable systems.
Lead adoption and integration of AI and workflow automation across assigned markets.
Redesign marketing workflows to reduce manual production and increase strategic capacity.
Partner with brokers and business line leaders to drive business development strategy and pipeline growth.
Oversee go-to-market strategy for property marketing initiatives across assigned markets, including leasing, asset positioning, and campaign execution.
Coach and develop local marketing teams, elevating strategic thinking, capability, and execution quality.
Establish KPIs aligned to revenue support, efficiency, and platform adoption; regularly monitor campaign performance and provide insights to drive optimization and ROI.

Bachelor’s degree in Marketing, Business Administration, or a related field; a master’s degree is a plus.
12–15+ years of marketing experience, preferably within commercial real estate or a related industry.
Demonstrated experience leading marketing across multiple markets, regions, or business units.
Proven ability to drive both strategy and execution within a complex, matrixed organization.
Strong knowledge of marketing principles, strategies, and tactics, with a focus on digital marketing and lead generation.
Proficiency in CRM systems, marketing automation platforms, and digital marketing tools.
Exposure to AI tools and workflow automation strongly preferred.
Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Excellent written and verbal communication skills, with the ability to articulate complex concepts to both internal and external stakeholders.
Proven leadership skills with the ability to motivate and develop a geographically distributed team.
Strategic mindset with the ability to think creatively and develop innovative marketing approaches at scale.
Strong project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.

Senior Strategic Marketing Director – Commercial Real Estate

Key skills